Rebranding a Fast-Moving Consumer Goods (FMCG) Product for the GCC Market
Client: FUCHSIA Bakery
Market: GCC Retail Market
Challenge: Revitalize product visibility amidst a crowded retail shelf.
Solution: Developed a fresh logo, Arabic/English packaging design, and in-store activation strategy.
Results: 37% boost in shelf recognition within 60 days
Client: Delta Bakery - Ongoing
Market: Kingdom of Saudi Arabia
Challenge: Modernize outdated packaging and increase shelf competitiveness.
Scope:
Arabic/English bilingual layout
Logo refinement and icon placement
Strategy:
Researched cultural visual preferences in Saudi retail
Balanced modernity with familiarity to improve recognition
Results:
Positive consumer sentiment in post-launch surveys
Our Service Package Checklist
What’s Included
• Brand Discovery Workshop (1–2 hours)
• Competitive & Audience Analysis
• Moodboard & Visual Inspiration
• Three Logo Concepts + Two Revision Rounds
• Primary & Secondary Color Palette
• Typography Selection
• Brand Style Guide (PDF)
Deliverables
• High-resolution logo files (AI, EPS, PNG, JPG)
• Color & typography assets
• One-pager Brand Style Guide
Benefits
• Cohesive, professional identity
• Faster, on-brand design decisions
• Strong first impressions across channels
Timeline: 3–4 weeks from kick-off